The Accidental Marketer

The Accidental Marketer teaches “somebody-had-to-do-it” marketers, the receptionists, business owners and family members who ended up looking after the marketing, how to do it better themselves.

The client liked how their site looked. The problem was underneath: it was built on a very obscure website builder that didn’t allow for much, and every change was harder than it should have been.

So this was a rebuild from the ground up, on the inside. I kept the look and feel they already loved and recreated it, a little better, on a far more sustainable platform. Now adding, removing and changing information is straightforward, and the site has room to grow.